“I can’t afford it” isn’t always true.

More often, it means, “I don’t see the value in it.”

The way we talk about money matters. What stories are you telling yourself?

If something feels too expensive, is it really out of reach—or do you just not see the value in it? Is it even about the cost?

Your words shape your mindset. Pay attention to how you talk about money.

This isn’t about wishful thinking. It’s about making sure your language reflects the financial reality you want to create—not just the past you’ve lived.

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